School PR strategy and leadership

Portfolio brings together the best thinking of BOCES Engagement & Development Services to provide participating school districts access to “ready-to-use” communications products, campaigns and message points about essential topics facing public schools today.

Portfolio is a subscription service through Capital Region BOCES. To learn about becoming a subscriber, visit our Subscribe page.

Prepare for a crisis before it occurs with internal resources for school leaders
Communications & Engagement Portfolio
A crisis is any situation that threatens to harm students, staff, visitors or property. The School Communications Portfolio is providing two internal guidance resources on crisis communications:.
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Advisory: Schools must notify parents ahead of safety drills
Health & Safety Portfolio
Beginning July 31, 2024, schools are required to notify parents and caregivers within one week of all safety drills – including fire/evacuation drills, lockdown drills and emergency dismissal drills. Additional communication-related changes for the 2024-25
students sitting at desks working on math problems
Explaining changes to the 2024-25 calendar to your school community
Communications & Engagement Portfolio
The 2024-25 school year calendar in New York includes new observances for public schools, a step toward a more inclusive experience for many children and families throughout the state.
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Explore the Portfolio resources by category

illustration of graduation cap and pencil

Academics

Curriculum, assessments, education requirements

illustration of megaphone and speech bubbles

Communications & Engagement

Public opinion research, social media, print and digital communications

illustration of school building, hard hat and gear

Facilities & Operations

Lead testing, capital projects, transportation

illustration of calculator and ballot box

Finance & Voting

Annual school budget votes and other referenda

illustration of medical bag and triangular safety symbol

Health & Safety

Disease prevention, sanitation, building safety

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State & Federal News

New information from the state and federal governments