School PR strategy and leadership
Portfolio brings together the best thinking of BOCES Engagement & Development Services to provide participating school districts access to “ready-to-use” communications products, campaigns and message points about essential topics facing public schools today.
Portfolio is a subscription service through Capital Region BOCES. To learn about becoming a subscriber, visit our Subscribe page.
Log in to access the full suite of portfolio resources
Featured Blog Posts
-
Lead with impact, not acronyms: how to communicate what families actually care about
As educators and communicators, we often focus on what we’re offering. But the more powerful story lies in the why. It’s about the difference these offerings make in students’ lives. When you shift your messaging to reflect impact over terminology, your stories become more relatable, more shareable, and ultimately, more meaningful.
-
It’s not as simple as clicking “send”
How many times have you heard “I had no idea” from a member of your school community in response to a new budgetary expense, strategic initiative or programmatic change that you’ve spent months talking about and publicizing?
-
Private issues with public implications: Addressing student challenges in education
How many times have you heard “I had no idea” from a member of your school community in response to a new budgetary expense, strategic initiative or programmatic change that you’ve spent months talking about and publicizing?
