School PR strategy and leadership
Portfolio brings together the best thinking of BOCES Engagement & Development Services to provide participating school districts access to “ready-to-use” communications products, campaigns and message points about essential topics facing public schools today.
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Featured Blog Posts
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Bringing a Portrait of a Graduate to Life
The Mohonasen Central School District in Rotterdam, NY, has developed a Portrait of a Graduate which is described as “the heartbeat of the district’s instructional vision.”
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Lead with impact, not acronyms: how to communicate what families actually care about
As educators and communicators, we often focus on what we’re offering. But the more powerful story lies in the why. It’s about the difference these offerings make in students’ lives. When you shift your messaging to reflect impact over terminology, your stories become more relatable, more shareable, and ultimately, more meaningful.
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It’s not as simple as clicking “send”
How many times have you heard “I had no idea” from a member of your school community in response to a new budgetary expense, strategic initiative or programmatic change that you’ve spent months talking about and publicizing?
